..... ..... | Jason is a proven wedding stationery expert and has an astounding line of work. He has some important advice on signage at weddings that he'd like to share today. Communication is Key Arguably the most impactful thing about a wedding is the communication between a couple and their guests. For instance, if the couple provides vital information on their wedding website but leaves it password protected and doesn’t include the password in the wedding suite, guests will not have access to that information. And if vital information was on the rsvp card that they mail back, they may not remember it when the wedding rolls around. These are just a couple ways in which guests won’t get the whole memo. Let’s take a look at the role that communication plays in other areas. Directions Not all mapping websites or GPS will lead guests to the venue. It’s good to test out entering just the venue name or just the address on a few different sites to make sure guests won’t be led astray. If the venue has multiple entrances or multiple events happening on the wedding day, having a large sign with something eye-catching like balloons or flowers by the correct entrance will help direct guests. Signage on the last few roads leading up to the venue and the best parking lot entrance can better direct the flow of traffic as well. Inside Taking a walk through the venue from the perspective of someone who has no idea where they’re going can help identify where additional signage should be. Guests will invariably arrive at both the ceremony and reception with gifts regardless of what procedure was specified on the enclosure card or wedding website, so it’s good to identify where they should go right off the bat. Having a guestbook and gift attendant can help with that. Programs can be a great way to welcome guests and give them important information regarding the reception to follow. Reception Wayfinding is essential leading into the reception. Anticipating how guests will be arriving and directing them to where the cocktail hour, receiving line, gift table, bar, etc. are will make the event more enjoyable. If there is assigned seating, it’s helpful to have a seating chart or table cards with names in alphabetical order in a prominent place near the most obvious reception entry so guests can easily find where they should go. Things like receiving lines, hors d'oeuvres and cocktail hours can alleviate bottlenecks leading into the reception area since they encourage guests to linger before they go in. Bar If there is a bar, it’s very important to make the expectation clear for guests. Noting whether the bar is open, closed, cash-only, or dry on the enclosure card or wedding website will help guests prepare for the reception, but it’s good to reiterate that information so the guests aren’t confused and the bartender doesn’t have to explain it repeatedly. Allergies Whether guests are allowed to select their meal on the rsvp card, menu or from a buffet, it’s very important to identify any foods that have allergens so guests don’t have to ask wait staff, the hosts, or find out the hard way which foods they shouldn’t eat. Along these lines, providing a variety of options for guests is essential in ensuring that no one goes hungry due to their dietary restrictions. There are many more ways that communication can help or hinder guests from having a good time, but the biggest way that good hosts can plan ahead is by doing some research and thinking from the perspective of a guest who doesn’t have any inside information. _______ Do you have any signs planned for your wedding? Let us know in the comments! You can check out more of Jason's work at his website: www.cargocollective.com/jasonwynia |
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